Neale Joseph

Neale Joseph, an accomplished and celebrated Australian painter needed a fresh step into the digital world – a portfolio presence but also a place for his clients to learn about him, make an inquiry or even purchase an existing piece. A revitalised brand and platform that better presents his work, Neale worked closely with Advantage to create the perfect online exhibition of his work and his experiences.

Not only did we refresh his branding by constructing an animated logo inspired by his own signature, we developed a completely custom commerce solution of displaying framing options for the customer when purchasing one of his giclee prints. With each frame and print size tailored to present with the art piece, the customer would be able to see a fully 3D rendered mock-up of the work and framing they are purchasing. This alongside mobile optimisation, SEO orientation and of course – custom site design, Advantage delivered to Neale a beautiful digital portfolio that not only heroed his work but enabled him to more easily generate more commission enquiries and sales of existing work.