O’Shea and Sons Builders
O’Shea & Son’s Builders is a family-run, multi-generational, luxury home builders in sunny Brisbane, Australia. For decades, they have taken steps in their industry to instill trust, collaboration, and a strong portfolio of homes built in their community. When the team at OSB decided it was time to elevate their digital presence, they weren’t just after a fresh look, they were ready to realign their entire brand narrative.
Following an internal strategy shift, OSB made the call to prioritise their B2B audience including: architects, building designers and high-end developers, all while still nurturing their strong B2C presence. With that dual-market strategy in mind, we rebuilt their brand and website from the ground up.
The result is a modern, clean, luxurious, future-facing platform that reflects the calibre of their boutique builds, and tells the story of a company that is as invested in design and detail as their clients are.
Complete New Brand Suite: including new logos, typography, colour palette, iconography, and designs for print/digital.
New Website Design and Build: using Advantage’s custom Gutenberg theme for WordPress, allowing for ultimate performance optimisation and brand customisation.
Refined Messaging and UI/UX: to align with the dual B2B/B2C strategy.
Showcase of Boutique and Life-Ready Homes: moving away from predefined style categories and making the most of the beautiful photography.
Mobile-first Experience: with fast load times and seamless transitions across all devices, the Advantage theme allows for complete mobile optimisation.
Striking Visual Hierarchy: to support premium brand positioning and keep consistent across all platforms where brand is used.
Updated Information Architecture: to allow for growth in case study storytelling and for SEO benefits.
Support for Future Integrations: including case study-driven lead funnels and a timeless branding and website design.
O’Shea & Sons Builders had outgrown their existing print and digital presence. Their brand no longer reflected the level of sophistication and craftsmanship that defined their builds, and it didn’t speak effectively to their evolving audience, particularly architects and high-end collaborators.
On top of that, their previous website design and especially the categorisation of projects (e.g. Hamptons, Modern) was starting to feel limiting. OSB wanted to highlight the uniqueness of each build, rather than fit them into predefined styles. They needed a platform that could evolve with their brand, tell richer stories, and support both their sales and marketing efforts, now and into the future.
With the rebrand and website overhaul, OSB set out to:
Elevate their digital presence: to reflect their position as a luxury builder in the Brisbane market.
Realign their messaging: to engage both B2B (architects, designers, developers) and B2C (aspirational homeowners) audiences.
Showcase unique, high-end projects: without relying on generic style labels and creating a more custom brand and website for a business that creates custom homes.
Introduce a flexible content structure: that could support long-form storytelling whilst being visually appealing and easy for the user.
Create a seamless user experience: across all devices, with performance and aesthetics hand-in-hand front of mind throughout the entire project.
Future-proof the platform: to support ongoing campaigns and digital strategy evolution, as well as a high performing website that needs low maintenance.
Since launching the new brand and website experience, OSB has seen meaningful impact across key digital touchpoints:
– 54.4% increase in organic audience growth
– 210.8% increase in paid social impressions (YOY)
– 359% average yearly increase in website traffic
Even more importantly, the site now acts as a true extension of the OSB brand. One that architects, designers and homeowners alike can trust, connect with, and be inspired by.
Industry
Luxury Home Building and Interior DesignServices Provided
Branding, Marketing, Website Design, Website Build, Graphic Design, Social Media ContentThe brief
O’Shea & Son’s Builders is a family-run, multi-generational, luxury home builders in sunny Brisbane, Australia. For decades, they have taken steps in their industry to instill trust, collaboration, and a strong portfolio of homes built in their community. When the team at OSB decided it was time to elevate their digital presence, they weren’t just after a fresh look, they were ready to realign their entire brand narrative.
Following an internal strategy shift, OSB made the call to prioritise their B2B audience including: architects, building designers and high-end developers, all while still nurturing their strong B2C presence. With that dual-market strategy in mind, we rebuilt their brand and website from the ground up.
The result is a modern, clean, luxurious, future-facing platform that reflects the calibre of their boutique builds, and tells the story of a company that is as invested in design and detail as their clients are.
What We Did
Complete New Brand Suite: including new logos, typography, colour palette, iconography, and designs for print/digital.
New Website Design and Build: using Advantage’s custom Gutenberg theme for WordPress, allowing for ultimate performance optimisation and brand customisation.
Refined Messaging and UI/UX: to align with the dual B2B/B2C strategy.
Showcase of Boutique and Life-Ready Homes: moving away from predefined style categories and making the most of the beautiful photography.
Mobile-first Experience: with fast load times and seamless transitions across all devices, the Advantage theme allows for complete mobile optimisation.
Striking Visual Hierarchy: to support premium brand positioning and keep consistent across all platforms where brand is used.
Updated Information Architecture: to allow for growth in case study storytelling and for SEO benefits.
Support for Future Integrations: including case study-driven lead funnels and a timeless branding and website design.
The Challenge
O’Shea & Sons Builders had outgrown their existing print and digital presence. Their brand no longer reflected the level of sophistication and craftsmanship that defined their builds, and it didn’t speak effectively to their evolving audience, particularly architects and high-end collaborators.
On top of that, their previous website design and especially the categorisation of projects (e.g. Hamptons, Modern) was starting to feel limiting. OSB wanted to highlight the uniqueness of each build, rather than fit them into predefined styles. They needed a platform that could evolve with their brand, tell richer stories, and support both their sales and marketing efforts, now and into the future.
The Goals
With the rebrand and website overhaul, OSB set out to:
Elevate their digital presence: to reflect their position as a luxury builder in the Brisbane market.
Realign their messaging: to engage both B2B (architects, designers, developers) and B2C (aspirational homeowners) audiences.
Showcase unique, high-end projects: without relying on generic style labels and creating a more custom brand and website for a business that creates custom homes.
Introduce a flexible content structure: that could support long-form storytelling whilst being visually appealing and easy for the user.
Create a seamless user experience: across all devices, with performance and aesthetics hand-in-hand front of mind throughout the entire project.
Future-proof the platform: to support ongoing campaigns and digital strategy evolution, as well as a high performing website that needs low maintenance.
The Results
Since launching the new brand and website experience, OSB has seen meaningful impact across key digital touchpoints:
– 54.4% increase in organic audience growth
– 210.8% increase in paid social impressions (YOY)
– 359% average yearly increase in website traffic
Even more importantly, the site now acts as a true extension of the OSB brand. One that architects, designers and homeowners alike can trust, connect with, and be inspired by.
