St Martins Youth Art Centre
In 2020 Saint Martin Youth Art centre hit a landmark event for them – 40 years of nurturing artistic talent, telling thought-provoking stories, and creating bold work with young people for adult audiences.
They wanted to digitally mark this achievement through a re-visualization of their website, that reflects the depth and joy of what they do, distilled from 40 years of experience. So, they came to us!
Head of Creative, Cameron, lead multiple and meaningful discovery meetings with the leaders of St Martins, pulling out the ingredients that were essential and working with them to discuss the ingredients that didn’t support the existing website visual story.
Once the space was made to see what could be done differently, Cameron started to build a picture of this new site needed to be able to do, in order to facilitate technically and find the ideal site flow for lookers in. St Martins is not your standard drama school and so it needed to court the patrons of this industry and attract their engagement as well as build confidence in parents and students in the legitimacy and excellence that St Martins has and can provide still.
Acting as both the portfolio for this school and its information hub – Cameron had to strike a balance between artful presentation and practical features. As always, he did just this.
It was important to remember what triggered this new site build: The 40:40 event. 40 stories from 40 years of experiences with St Martins from students past and current, guides and directors, and some of Australia’s most prolific arts members who they themselves grew with St Martins. The 40:40 page needed to be an engaging launchpad for the stories of these creators, that is easy to navigate, intuitive to the user, and easy to manage by the school at self. Not to mention lean and fast for the best experience possible.
The end result of this deep dive into the branding and visual voice of St Martins Youth Arts Centre is as bold as it is understated and functional. Hyper responsive to multi-device use and engaging throughout – the flow of this site is intuitive and inviting. You are instantly given not just a strong portfolio depth where you can get lost in the work St Martins does, but also where they are headed: an innovative and passionate future for the young and talented creative community’s, guided by the experts and artists to a fully expressive and bright future.
Industry
Contemporary Theatre and Children’s Drama CompanyServices Provided
Website Design, Website BuildThe brief
In 2020 Saint Martin Youth Art centre hit a landmark event for them – 40 years of nurturing artistic talent, telling thought-provoking stories, and creating bold work with young people for adult audiences.
They wanted to digitally mark this achievement through a re-visualization of their website, that reflects the depth and joy of what they do, distilled from 40 years of experience. So, they came to us!
The Beginning
Head of Creative, Cameron, lead multiple and meaningful discovery meetings with the leaders of St Martins, pulling out the ingredients that were essential and working with them to discuss the ingredients that didn’t support the existing website visual story.
Once the space was made to see what could be done differently, Cameron started to build a picture of this new site needed to be able to do, in order to facilitate technically and find the ideal site flow for lookers in. St Martins is not your standard drama school and so it needed to court the patrons of this industry and attract their engagement as well as build confidence in parents and students in the legitimacy and excellence that St Martins has and can provide still.
Acting as both the portfolio for this school and its information hub – Cameron had to strike a balance between artful presentation and practical features. As always, he did just this.
The Middle
It was important to remember what triggered this new site build: The 40:40 event. 40 stories from 40 years of experiences with St Martins from students past and current, guides and directors, and some of Australia’s most prolific arts members who they themselves grew with St Martins. The 40:40 page needed to be an engaging launchpad for the stories of these creators, that is easy to navigate, intuitive to the user, and easy to manage by the school at self. Not to mention lean and fast for the best experience possible.
The Strategy
The end result of this deep dive into the branding and visual voice of St Martins Youth Arts Centre is as bold as it is understated and functional. Hyper responsive to multi-device use and engaging throughout – the flow of this site is intuitive and inviting. You are instantly given not just a strong portfolio depth where you can get lost in the work St Martins does, but also where they are headed: an innovative and passionate future for the young and talented creative community’s, guided by the experts and artists to a fully expressive and bright future.