Frequently Asked Questions (FAQ)
In the digital world, so much of what we do isn’t fully understood. We get it, we’re not creating physical, tangible products – it’s all “in the cloud”. Even people who spend their lives in technology can have different understandings, rightly or wrongly, of all of the various moving parts that make up a Creative, Digital Agency. We never want to take our client’s ignorance for granted, so we make every effort to communicate thoroughly, set clear expectations and ensure our clients feel comfortable each step of the way.
It starts by answering questions. This FAQ page outlines a growing list of answers to the most common questions we receive about our services, processes, and what to expect when partnering with us.
Whether you’re exploring a new website or marketing project, looking to optimise your current digital assets, or simply curious about how we work, this resource is designed to provide you with clear, straightforward information.
If you don’t find the answer you’re looking for, please don’t hesitate to contact us. Our team is always happy to help walk you through any step of your digital journey.
What is a Project "Scope"
A project scope, or “Scope of Works”, outlines a project’s specific requirements, deliverables, features, goals, and resources/constraints. In the context of a website project, the scope acts as a blueprint that guides your website’s planning, design & development, ensuring that it aligns with your business goals, products, services and intended users. There are plenty of online resources that go into detail about what to include in a project scope.
We understand that defining a comprehensive scope can be challenging, especially if you’re not familiar with the intricacies of website development. Think of it like planning a home build—you wouldn’t expect to draw up the architectural and engineering plans yourself. In light of this, most clients don’t have the tools or skills necessary to put together a comprehensive scope, which can leave a gap between expectations if we aren’t careful.
With experience building hundreds of websites, we’ve spent years tailoring a specific list of the most important questions, followed by a Planning & Discovery phase designed to identify a project’s core requirements and ensure we’re a fit. You can begin this process on our Quote Request Page.
If you have a clear vision of your project’s needs or are ready to delve into the details, our form is the perfect place to begin. However, if you’re unsure where to start or would prefer expert guidance, we also offer strategic services where we can extract and document this information from you and your team through our proven process.
Is a website worth investing into?
Absolutely. Of course, we’re a little biased, but hear us out. Investing in your website is more than just “being online” – it has the potential to serve you as a critical business asset that drives growth and revenue. A well-designed, conversion-focused, and SEO-optimised website does more than look good (though we ensure that it does!) – it serves as the central point for how you generate business.
If your website isn’t contributing to your bottom line, or you’re not sure if and how it might be, it may be time to reassess its design and strategy. A strategic investment in your website can lead to measurable returns by attracting more qualified traffic and converting that traffic into sales, enquiries, or leads.
Not all websites are created equal – choosing the right partner to build a goal-oriented website will be the difference between a good investment and a borderline waste of money.
For more insights, you can explore our in-depth articles on the value of a custom-designed website and how much money your website could be making.
How do I measure the success of Marketing for my B2B/Service Business?
Calculating Return On Investment (ROI) for a B2B or service-based business involves understanding the value of each lead and how effectively your marketing efforts convert those leads into clients. It’s amazing how many businesses and marketing agencies alike skip this critical process in understanding the success of your marketing.
The calculation is reasonably simple – it’s getting good data where you might run into challenges. Start by identifying your average revenue per client (total revenue / # of clients), then determine your average sales conversion rate from lead to sale (# of leads / # of sales). Multiplying your average revenue per client by the sales conversion rate will give you the average lead value. Once you know this, as long as you are measuring your leads (which you should be), you can calculate your ROI by simply multiplying the # of leads by the lead value.
There is no perfect measurement, but this should never be an excuse for not doing it. The law of averages means you can use these calculations to forecast and make business decisions with a level of confidence. Measurement helps you understand the effectiveness of your strategies and guides sustainable investment decisions.
For a detailed breakdown, explore our guide on understanding lead value and ROI calculation.