Google Analytics (GA4) Implementation
Getting your data right is the first step to growth
For established and scaling brands it is fundamentally important that your data is on point. From understanding where to improve conversion rates to calculating Return On Investment, your data is one of your most powerful tools.
Given the required move to Google Analytics 4 (GA4) and the increasing complexity and demand for accurate data, we work with our specialist data analytics implementation partner, Tell No Lies, for configuring robust and future-proof GA4 Setups for our clients.
Why TNL?
Tell No Lies is not a marketing agency, the are focused purely on data and analytics solutions. They live and breathe the complexity of these setups, meaning we can focus on what we do best: marketing.
Done right, done quick
TNL's processes are built entirely around this exact sort of thing, and their hand-selected team knows the ins and outs of all of the various platforms to connect to. This means a fool-proof setup, faster than any agency could.
Everything you need
At the end of the day, both Advantage and TNL are invested in you, the client, and your goals. Often we are implementing Meta Ads, Google ads, utms, attribution, Ecommerce tracking, Conversions and more - curated for you and your business.
Meaningful Data
Data is only as good as how it is used, and we approach data strategically. From planning what we need to track to our monthly reporting, the data needs to make sense and drive meaningful action. Harnessed correctly, this can be the difference between success and failure for a business.
Our services have a tight focus on quality, with our time invested over the years trimming off or systemising the heavy components that make for a clunky and innaccurate tracking implementation.
Pricing & Plans
Small Business
For startups, sole traders or service businesses in low-competitive industries.-
Google Analytics 4 account created
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Google Tag Manager account created
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Track all basic website events
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Track form submissions
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Connect Google Ads
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Connect Facebook
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Create and connect Google BigQuery
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Track advanced and custom events
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Track basic Ecommerce purchases
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Archive your Universal Analytics data to prevent deletion in 2023
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Create custom UTM parameters
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Connect to your CRM
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Create custom performance dashboard
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Track advanced Ecommerce data
-
Audit your existing setup
Med. Bus./ Basic Ecom
For medium B2B & young Ecommerce businesses who need strong foundations.-
Google Analytics 4 account created
-
Google Tag Manager account created
-
Track all basic website events
-
Track form submissions
-
Connect Google Ads
-
Connect Facebook
-
Create and connect Google BigQuery
-
Track advanced and custom events
-
Track basic Ecommerce purchases
-
Archive your Universal Analytics data to prevent deletion in 2023
-
Create custom UTM parameters
-
Connect to your CRM
-
Create custom performance dashboard
-
Track advanced Ecommerce data
-
Audit your existing setup
Enterprise/ Adv. Ecom
For enterprise or established Ecommerce businesses looking to fortify and scale.-
Google Analytics 4 account created
-
Google Tag Manager account created
-
Track all basic website events
-
Track form submissions
-
Connect Google Ads
-
Connect Facebook
-
Create and connect Google BigQuery
-
Track advanced and custom events
-
Track basic Ecommerce purchases
-
Archive your Universal Analytics data to prevent deletion in 2023
-
Create custom UTM parameters
-
Connect to your CRM
-
Create custom performance dashboard
-
Track advanced Ecommerce data
-
Audit your existing setup
Additional Modules
Custom Addons
We can completely customise your implementation servive to suit your business's needs..-
Ongoing analysis, reporting and insight generation
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Server Side Tracking setup
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Data Layer build and integration
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Google BigQuery integration and management
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Custom data queries and reporting
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Integration of your 3rd party data sources
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Measurement planning and data strategy services
Historical Data Archive
Google will be removing historical data as of July 23, if YOY data is important we highly recommend that you take a copy of your data and store it with BigQuery.-
Configuration of BigQuery Account
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Migration of all relevant historial data
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Configuration in comparison reports
Ready to start harnessing your data?
You can’t improve on what you can’t measure. The sooner you start tracking rock solid data, the better. The next step is to get on a group call with Advantage & TNL to discuss your needs and come up with a plan.