Logos are a mark, symbol, or image designed to help consumers easily recall your brand. Logos are an important part of branding strategies, because they are are symbolic representation of the brand. Business’s have creative freedom when designing their logo, and some successful businesses have opted for logos with hidden messages imbedded within. Are you ready to reveal some logo secrets?
Baskin Robbins
Baskin Robbins is known for its’ extensive range of ice cream flavours. Hidden within the B and R of Baskin Robbins is the number 31 – the exact number of ice cream flavours Baskin Robbins has. Clever right?
FedEx
FedEx is a forward thinking, efficient courier service located in the United States. If you look closely between the E and X, you will notice an arrow. This arrow is meant to represent the speed and precision the company operates with.
Amazon
Online retailer Amazon is well known for their wide range of products. In the Amazon logo, there is an arrow pointing from the letter A to the letter Z, symbolising their product range satisfying all categories A to Z. The arrow also looks like a smiley face with the M and second A as the eyes
Tour De France
The Tour De France logo features two hidden messages. The most obvious one is the letter R being made to reflect a bike rider. The yellow circle supposedly reflects the Tour De France being held only during the day.
Toblerone 
Upon first glance, the image within the Toblerone logo looks like a mountain. If you take a closer look you’ll notice a bear. The bear is symbolic of the Swiss town where Toblerone was originally made, known as “The city of bears”.
Hyundai
Here’s one you’ll never see the same again! This Logo was designed to represent two people shaking hands and making a deal. One person represents a satisfied customer, and the other a dealer.
Logos are an essential part of business today. A great logo will help your customers recall your brand quickly and easily, and encourage repeat business. Not all logos must feature secret messages like these, but they should be reflective of the brand. We are exposed daily to dozens of logos, and will only remember a handful of the memorable ones.
Try your knowledge at a logo quiz and be surprised by how many you get right!
