Why Is Marketing Important?
Marketing is a fundamental business service. Marketing is to Sales like Robin is to Batman. Without either your business cannot grow. Marketing is how you tell the world that you exist and that they should buy your product or service. If what you offer is any good and there is a market for it, then it’s as simple as this: the more people you reach, the more you can sell.
Marketing starts with strategy. We workshop & consult with you to help define your goals, target audience, competitive positioning, channels & spend, amongst other things. Marketing backed by strategy gives you the best chance at serving ads to the right people, seeing qualified leads and maximising your Return On Investment.
Search Engine Optimisation (SEO)
SEO is all about increasing your appearance on Google. By now you've likely heard the term - every spammer ever wants you to do it with them. What if there were local professionals who could do it properly & affordably, all from an Australia-based office? Well that's where we come - from packaged options to a bespoke SEO strategy, we've spent years getting it right.
Social Media Management
Your Social Media profiles provide huge opportunity to interact with the world in a way you otherwise wouldn't, with some personality. You might argue that Social Media isn't the right tool for your business. We would offer that any business can find value by having a strong presence on social media. It's an extremely powerful brand marketing tool, and in some cases works wonders for lead generation too.
Paid advertising consists of Search Engine Marketing (SEM) tools like Google AdWords and Facebook Ads, which can show up on Facebook or Instagram. These form the paid variants of the previous two services, and can be extremely valuable in reaching audiences that would take a lot of time through organic means. Depending on your goals, paid advertising may be an integral part of your marketing strategy.
Marketing is quite a broad
It is a common misconception that branding is only something for big businesses to consider. Here at Advantage we believe branding is beneficial for all businesses, from local cafes to family run building companies and international retail stores alike. Branding is about turning what it is you do into something impactful. We don’t propose that you invest all your resources into branding at compromise to other important items, but it is an important consideration in bringing any business to market.
A good question to start is “do you feel that you are engaging as well as you could be with your target audience?”
Trends and technologies are constantly changing, adapting and growing. Whilst the core of your business may remain strong and unchanged, the face and how it communicates needs to shift in line with the world. This means that in order to stay relevant to the market, you need to consider how to make your brand dynamic and fresh to give you a competitive advantage. We offer a comprehensive or lightweight rebranding service to match your business. Reinvigorate your business, reach new audiences, build greater loyalty in customers and more.