The top 10 SEO tasks that matter
We have compacted a vast amount of information into this page, breaking down how our SEO service is structured. This document aims to both educate and give you an indication of the bones behind our strategy. In order to build trust, we have remained transparent in our offering. Whilst this does mean you’re still in for a decent read, we recommend diving in as we believe it will be extremely valuable in starting things off the right way.
SEO Core
01. SETUP
The first stage involves a discovery element to understand your business goals, audience and KPIs. The setup phase also covers the handover and onboarding of your website. Involves collection of all required data, logins, desirable metrics and industry information. It also includes the initial configuration of:
- tracking services such as Google Analytics, Search Console, Tag Manager, as well as our premium tracking systems
- Configuration of views, filters and conversion goals/metrics
- Monitoring and maintenance systems
02. Strategy, research, Analysis & Refinement
Our SEO packages include our unique expertise woven through every action we take. We live and breath marketing, and it is our job to stay informed and atop trends and market changes. In order to do this, we take the time to perform:
- Keyword/Intent Research and Selection
- Competitor Analysis
- Website content analysis and strategy
03. Onsite Optimisation
Onsite SEO is focussed on improving the readability/crawlability of your website as far as Google’s robots are concerned. The bulk of the onsite optimisation is performed in the first 1 – 3 months of your scheme, but the cost is worn over the lifetime of the retainer. Google is also taking a keen interest in actual user-friendliness and how the site performs for users, so areas considered are as follows:
- Metadata and schema optimisation
- Internal linking and navigation
- Mobile responsiveness
- Coding errors
- Broken links
- Content
- Website Speed
04. Website Changes
We manage your website, including basic changes and additions at your request. We Implement security and maintenance updates to your website to minimise the risk of hacking. Up to 1hr (average) of changes is included per month.
05. Monitoring and Maintenance
Everything you need for keeping your site running, disaster recovery and prevention: Backups, Uptime Monitoring, Security Checks, Performance Monitor, Broken Link Checking and more
Modules
06. Copywriting
Consistent onsite content through blogging continues to be one of the most effective ways to improve your company’s SEO rank, whilst providing relevant and useful content to your target audience. Includes:
- Keyword, industry and topic research surrounding a valuable piece of content
- Writing by one of our handpicked, local, ENL (English as a Native Language) copywriters
- Posting, designing and optimising of the page/article on your website
07. Link Building (Backlinking)
Building links using white hat strategies is one of the many tactics used in Search Engine Optimisation (SEO) because links are a signal to Google that your site is a quality resource worthy of being seen. Therefore, sites with more backlinks tend to earn higher rankings. Includes:
- Research, copywriting, outreach and acquisition of a link on an external Domain Authority (DA) 20+ site (contact us for pricing on higher DA sites)
08. Local Directory Submissions (CITATIONs)
Local directories are a good way to get your business information out there. Not only do they act as natural listings that can be found organically, but they also provide some linking value, just like a backlink. It’s imperative that the information across these listings is accurate and consistent. Includes:
- Data collection and formatting. E.g. NAP (Name, Address, Phone)
- Acquisition ad population of up to 8 listings (Run in batches of 25 every 3 months if run consistently)
09. Website conversion optimisation
Design, development, support and improvements Conversion Optimisation is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. May include the following:
- Research & Strategy
- A/B (split) page testing
- Landing page creation
- Design improvements for desktop and mobile usability
- Site speed improvements
- User journey mapping
09. Reporting
We build reports to document and track your goals. Our reports highlight the most important metrics without over-complicating the data. Easily understand the performance of your website over time. Our report considers data from multiple tracking tools, so you’re not just seeing one side of the story. Includes:
- Custom report sent out monthly
- An expert to assess the data, highlight potential improvements and plan the following month to suit