SEO Starter Plans
The most affordable SEO Plans of their class
Our SEO Starter Plans are focussed on ongoing & repeatable items that, when performed consistently, will see your website ranking improve.
For over 10 years we have been implementing comprehensive SEO campaigns and staying atop trends and shifts in how Google ranks website – we have noticed a handful of items that have remained consistently important in the eyes of Google and customers alike.
The good news is that Google is doing everything it can to align their ranking signals with what users also want to see – this means that SEO tasks and user experience & engagement improvements go hand in hand.
Our Agency
Advantage remains a boutique agency, but boasts a growing team of experts and supporting team members. The work does not hinge on any one person, but is spread across the team.
Proven SEO Tactics
Our practices are in line with those of the best marketing professionals in the world. We avoid the latest SEO “hacks” and stick with what actually works.
Highly Systematised
We have streamlined a large amount of the more bloated SEO tasks so we can focus on what maximises your investment. This allows more affordable pricing without compromise to quality and impact. It also means that your work gets done, each month without fail - our deliverables don't get forgotten or neglected.
It's all out in the open
We have itemised out our deliverables so you know exactly the tasks we perform each month. There is no time tied up in things you can’t understand. It’s that simple.
Our services have a tight focus on quality, with our time invested over the years trimming off or systemising the heavy components that make up expensive SEO schemes.
Pricing & Plans
Basic Audit, Setup & Onsite
A must-have for any new SEO plan. We recommend that this be performed every 6 months to keep your website fighting fit.-
Introductory Phone Call
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Keyword Research
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Market & Competitor Research
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Website SEO Audit & Technical Report
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Onsite SEO Optimisation*
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Google My Business Optimisation
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Google Analytics Config
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SEO Report Setup
*Our initial onsite optimisations cover all of the most common tweaks that websites need to perform on Google. Depending on the current state of your website we may need to quote on optional additions to provide a full onsite optimisation
More complex websites, such as those for Ecommerce or sites with multiple custom conversion actions require a more advanced setup.
Just Getting Started
for startups or sole traders in low-competitive industries. Long-term consistency is key here.-
Automated Reporting
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Monthly Citations x5
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Monthly Backlink x2
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General Onsite & Technical SEO
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Dedicated SEO Specialist
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Monthly Blog Article
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1st Month Covers Setup
Making Progress
for young businesses who want to begin making improvement towards position 1 on Google-
Automated Reporting
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Monthly Citations x5
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Monthly Backlink x3
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General Onsite & Technical SEO
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Dedicated SEO Specialist
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Monthly Blog Article x1
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1st Month Covers Setup
I Want Customers
for an established business looking to grow by making measurable improvement concerning their online presence-
Reporting w/ Commentary
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Monthly Citations x5
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Monthly Backlink x4
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General Onsite & Technical SEO
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Dedicated SEO Specialist
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Monthly Blog Article x 2
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1st Month Covers Setup
If you don’t want us producing blogs for your website, for whatever reason, our monthly blogs can be replaced with backlinks (1 for 1). If your website is already content-rich, we may propose to do this anyway. If so, we can optionally assist in providing keyword research + topics as we always recommend that consistent content be produced for your site for best results.
What are the SEO services & why are they important?
These items must be performed on a once-off or infrequent basis to ensure that your website has the best chance at gaining traction. The primary area is called onsite SEO.
Onsite SEO is a broad category of generally more technical SEO items that all website owners should consider. Depending on the state of your website, getting your Onsite SEO up to scratch can be a big job. The audit helps break up the tasks so they can be tackling in order of priority, over time.
In theory, once your onsite SEO is perfect (admittedly, we don’t believe there is such a thing) it does not need to be touched until Google tweaks their algorithm. In practice, it is comprehensive and important, with a non-fixed scope. This is why we have separated it out from our monthly tasks.
As we work on your website, we may uncover certain recommendations that fall out of scope but may impact our ability to get you results. We will highlight these to you as they come up.
At the most basic level, this service is designed to keep your website operational and free from errors.
Google just won’t rank a website that is temperamental, broken or insecure. Of course, your users won’t like this either! For many businesses, a website going down for a day could cost 10000s – we want to do everything we can to minimise this risk.
Citations are local directory listings, like those on the online Yellow Pages website. Yellow Pages is one of the most well-known, but there are 100s of similar directories. Google sees these as legitimacy or trust signals: the more, the better.
Business contact details change, so often we are cleaning up incorrect listings to ensure consistency. This is an important part of an SEO strategy.
Reporting in and of itself will not provide a boost to your ranking, but without data no informed decisions can be made. Reporting keeps us accountable and gives you insight into how your website performs over time.
Ongoing backlinks are one of the more substantial items on this list. Each one involves creating an article and reaching out to reputable websites around Australia & the world to see if they will host this content on their website and link back to your site.
In Google’s eyes, good businesses are talked about by bloggers & other businesses – the intent of gaining a backlink is to represent a referral from another website.
We are careful to procure backlinks from reputable and authoritative websites, as many providers do not and customer websites are penalised accordingly. The rule of thumb is:
The more sought after the blog, the more valuable the link. The more high-quality links gained, the better your website ranks.
Having your website display properly on a mobile device is incredibly important these days. In fact, Google has adopted a mobile first indexing policy, meaning it will use the mobile version of the webpage for ranking and indexing purposes.
Our SEO audit will identify whether or not your website is in fact mobile friendly. If it is not, in some cases there are some simple fixes we can apply. In other cases, we might suggest a refresh of your website, built to the very best web standards and SEO best practice.
Whilst we are not trying to upsell you on building a website, we will in good conscience let you know if we feel a website is needing an overhaul – before you invest into your SEO strategy.
How do I know which plan is right for my business?
If you want to rank well in a highly competitive industry, or if you want to rank quickly, we recommend our larger or custom plans.
The good news is that our SEO services never go to waste, any effort towards SEO is beneficial over time. The smaller plans just may not gain you a significant placement in Google by themselves and will need to be increased eventually.
This is why we recommend you jump in where you can afford and increase the plan as your business grows. When you do secure a good position, it will carry your business to new heights.
SEO generally takes around 3 – 8 months before it begins to make a noticeable improvement. The amount of time is influenced by a number of factors including the relative “health” of your website when we begin, and the level of competition in your space.
Ready to be found on Google?
Once you can maintain a good spot on Google, it’s one of the easiest and most affordable ways to start getting quality leads. Get started now.