Set Your Business Up For Success
A strategy lead brand, marketing plan or website is what differentiates the successful businesses from those that are left behind. Cheap, off-the-shelf solutions may be appealing, especially to a small business – you generally pay less, but do you really if you don’t achieve your goals? A website or marketing for the sake of it is far too common, and we see too many businesses come to us having been burned before. The kind of strategy we offer is assurance – it gives you decision making power to push forward with confidence, knowing that the move you’re making is the right move.
We have full or half-day intensives available for brands who want to take their growth seriously. We have a considered & methodical approach to our strategy sessions, with in-depth research prior to the session, following that we leave you with some pretty serious, no-strings-attached documents that make it clear what you need to do next and why.
Without positioning, you are just one of many businesses who do what you do. Whether you like it or not, competitors are out there, not to mention general distractions fighting for attention. You want your potential customers to know who you are, what your products are, what problems they solve and where to find you. Easier said than done, so let us help.
It’s difficult to analyse your own business critically, let alone have the discernment from a strategic or marketing perspective to know what this means. Having a third party who deals with businesses and consumer behaviour every day be able to audit your current business and the market is the first step to future planning.
Persona & User Journey Mapping
It’s easy to understand your audience generally, but building personas and user journey maps is about getting to the pointy end. We get really specific about the type of people you might be servicing and how they would interact with your brand. Once we know this, we know how to optimise this whole process and help you scale.