Skip to content

The importance of blogging for your business

Kevin Spiteri

Why do businesses blog? Businesses blog because they want to establish leadership, build trust with their target audience and position yourself as an expert and simply used as a tool to share information, updates and latest news with your company’s followers.

It can help you build that relationship to help you engage with your audience. It certainly would help you stand out from the crowd.

Is that all the benefits that we can get from blogging? I have compiled a number of activities as to why I think blogging is important for your business.

Delivers Updated Information

A lot about SEO have changed and search engines like Google love valuable content and rewards you for creating just that.  New and original content is one of the biggest factors that search engines look for when determining rankings. Search engines gives more weight to the content that was published recently on trending topics than to stale webpage content. Having your website updated with new and fresh content means one more opportunity to show up in search engines and drive traffic to your website in organic search. It can make up for the static pages on your website that rarely change.

You might wonder, why the need for fresh and new content all the time? Because, Google doesn’t want to deliver its searchers outdated information. If your website hasn’t been updated in years, wouldn’t your customers think that you’re already out of business or you might simply be providing information that is not updated. Customers often trust websites that are updated, It’s hard to buy or get a service of a company that you don’t trust. You wouldn’t want to have your customers think that and so is Google.

Convert the RIGHT Visitors

As a business owner, do you want any visitors to just visit your site? I don’t think so. You want your blog to drive traffic to your website with qualified leads; you want the RIGHT visitors – people that will convert.

While keyword stuffing used to be a common SEO tactic, this doesn’t make Google like you. Search engine algorithm are now punishing websites that engage in this practice Strategically incorporating keywords that doesn’t feel forced or unnatural or using long tail keywords often draw more qualifies visitors into your site. People searching for long tai keywords usually comes in your target audience and most likely will convert.

Connect with your target audience

When you write fresh, new and unique content, there is a big possibility that people would click on it and read. If you answer FAQs from your customers and if they find that your blogpost is relevant to them and they love it, they’re more likely to share it and drive more traffic to it. This would potentially result for them going to your blog more often, revisit your site and maybe even sign up into your mailing list. When you get more traffic and repeat visitors, your rank will be moved up on the result pages. Like, shares and repeat traffic shows Google that people like your website and raises your authority level in their algorithm. Ultimately, every business’ goal of reaching a higher spot in the rankings is to gain followers, build trust and credibility with your target audience and connect with them.