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Welcome to the New Advantage

It is with great pleasure that we announce as of July 1st 2021, Advantage Media Group Pty Ltd has merged with fellow local agency Menace Group to form a united entity and will be known officially as Advantage Agency Pty Ltd.

Over 6 months in the making, this amalgamation brings together the high-end creative and web development expertise of Advantage Media Group and the strategic marketing, digital, and social technical expertise of Menace.

A complementary relationship that will see our teams combined, resulting in a stronger full-service agency with a fortified & broader service offering. This decision is the result of a clear value alignment between Co-founders Samuel Petrusma and Kevin Spiteri, who share a strong, common vision on creating a purpose orientated agency. We are excited about the opportunities and optimisations the merger brings for both existing and future clients. As with all significant business change, our team will work closely with you to make sure the integration process and transition is as smooth as possible.

The integration of both businesses has already begun & will continue to take place as we merge and evolve. We have already completed some exciting projects as a merged entity, which we are excited to show you – keep your eyes peeled on our case studies. We look forward for you to continue to get to know the broader team and get to know the new faces of Advantage Agency.


To create maximum impact in the world by empowering progressive businesses, building strong communities & helping individuals to thrive. 

We believe these are inextricably linked and fundamentally important for quality & meaningful life.

To add meaningful value to our client’s story through an unwavering commitment to accountability, embracing strong advocation of our client brands, with a positive customer experience every step of the way.

We are so grateful in advance for your support during this time, and should you have any questions, please do not hesitate to contact us at any time. We look forward to continuing our journey with you.