ILYA Restaurant

Ben, the owner of ILYA Restaurant, located in Erina on the Central Coast, approached us with an exciting opportunity to create a fresh and captivating brand identity along with a dynamic website. Recognising the significance of branding in the competitive restaurant industry, we embarked on a journey to craft a compelling visual identity that would truly reflect the essence of ILYA Restaurant.

Bens brief was fresh, sophisticated and timeless. We agreed and used this brief as a guide to craft a modern and elegant new visual identity using minimal geometric shapes and neutral earthy tones. The branding is perfect across all media platforms, especially for; print, signage, and menu designs seen all throughout the restaurant!

Organising a brand new photoshoot with crisp direction was the key to our designs, and we were delighted to manage this to such fantastic results. Our very own Kev and Navia were directed by the amazing food photographer Kitti Gould, with some hand modelling and action eating shots! Taking these bright and drool-worthy photos, and putting them in an elegant digital space emulates the dining experience in the ILYA restaurant. A place where you can relax, order incredible food, and be treated to scintillating drinks!

Using all the fresh new branding and the amazing photography, Navia and Cam had a lot of fun designing ILYA a new website! Understanding the importance of seamless user experience and mobile responsiveness, we focused on creating an intuitive navigation structure and engaging visual elements. These elements kept the geometric style that the branding uses as well as the fresh and earth tones all throughout. Under the hood of this website, you’ll find a fun, parallax, light, super-fast site that ticks all the boxes of the brief and overall optimisation. The website became a virtual extension of the restaurant, showcasing its ambience, menu offerings, and captivating imagery to entice potential customers.