Terms & Conditions
1. DEFINITIONS AND INTERPRETATION
1.1 Terms defined in the Proposal have the meaning given them in the Proposal, and in this Agreement the following definitions apply:
“ACL” means the Australian Consumer Law Schedule of the Competition and Consumer Act 2010 (Cth) and its associated Regulations as amended;
“ADV” means “Advantage Agency Pty Ltd” (The Company)
“Agreed Expenses” means the expenses agreed to be borne by the Client as set out in the Proposal;
“Agreement” means any agreement for the provision of Services by ADV to the Client or where ADV is engaged on a retainer or project basis, this agreement for the provision of Services by ADV to the Client;
“Confidential Information” means any confidential, commercially sensitive or valuable information belonging to a party in written, oral or computerised form and whether or not marked ‘confidential’ concerning its business, its clients or the Services, and includes without limitation, all financial and business information, client lists, advertising and promotional plans, trade secrets and technical information;
“consumer” is as defined in the ACL and in determining if the Client is a consumer, the determination is made if Client is a consumer under the Agreement;
“Marketing Material” means any copyright work or other materials or marketing collateral produced by ADV in the provision of the Services;
“GST” means the Goods and Services tax as defined in A New Tax System (Goods and Services Tax) Act 1999 (Cth) and its associated Regulations as amended;
“Intellectual Property Rights” means all copyright, trademark rights, design rights, patent rights and rights to keep confidential information confidential;
“Client’s Material” means any works, such as text, images or video, provided to ADV by the Client to be used in providing the Services;
“Proposal” means the marketing proposal document prepared by ADV for the provision of Services;
“Services” means services supplied by ADV to the Client as described in the Proposal and any other services agreed by the parties to be provided by ADV to the Client; and
“Terms” means these Standard Terms and Conditions. “The Receiving Party” or “The Client” means the customer, client, individual or organisation engaged in accordance with these terms and conditions
2. BASIS OF AGREEMENT
2.1 Unless otherwise agreed by ADV in writing, the Terms apply exclusively to every Agreement and cannot be varied or replaced by any other terms.
2.2 Any Proposal is:
(a) valid for 30 days, and
(b) an invitation to treat only.
2.3 The Proposal forms part of these Terms and, to the extent that the Proposal is inconsistent with these Terms, the Proposal will prevail.
2.4 The Terms are accepted by the Client:
(a) when the Client executes the Proposal;
(b) when the Client requests ADV to commence any aspect of the Services; or
(c) When the client pays an invoice, i.e.: a deposit or initial month of a retainer.
2.5 Once the Terms are accepted:
(a) it is deemed that the Services described in the Proposal are an accurate reflection of the Client’s requirements. If the Services described are later found to be incomplete or inaccurate and further work will be required, ADV may increase the Fees to account for this change.
(b) If the Client requests any changes or additions to the Services, ADV may:
(i) reject the request for the variation;
(ii) increase the Fees to account for the variation; or
(iii) provide a revised Proposal.
3. ENGAGEMENT ON RETAINER BASIS (OR RESPECTIVE ONE-OFF PROJECT AND/OR CAMPAIGN BASIS)
3.1 This clause 3 will only apply if ADV is engaged on a retainer basis as set out in the Proposal.
3.2 The Agreement commences on the Commencement Date and continues for the Term unless terminated earlier in accordance with clause 10.
3.3 The Agreement will automatically be renewed for subsequent 6-month terms (“Further Term”) unless either party provides written notice at least 60 days prior to the anniversary of the Term or any Further Term.
3.4 Where ADV is engaged on a retainer basis, on each 6-month anniversary of the Commencement Date, the Fees will be reviewed by ADV. Before any increase in the Fees is effective, ADV must provide the Client at least 60 days’ notice in writing.
3.5 All retainers, by default are non-exclusive. If ADV is engaged exclusively as indicated in the Proposal, then during the Term:
(a) the Client must not engage any other person or organisation to provide the Services or any services which are similar to the Services;
(b) ADV must not enter into any contract with any other person or organisation, that is in direct competition with the Client, if , and it is acknowledged that the client is investing in exclusive services, at a premium rate in order to remunerate ADV for potential revenue loss associated with not being able to work with competitive organisations; and
(c) subject to (b) above, ADV retains the right to enter into any contract with any other person, or organisation, be it deemed a competitor, directly or indirectly to perform the Services or Services similar.
(d) In the instance where a new client approaches ADV seeking exclusive services, and in the instance, there is an existing, non-exclusive retainer in place, ADV will disclose this opportunity with its incumbent client.
(e) In the instance where a new client approaches ADV seeking a non-exclusive service, and in the instance, there is an existing, non-exclusive retainer in place, ADV will reserve the right to disclose this relationship with the incumbent client.
(f) For all one-off, or campaign engagements, including but not limited to website builds, applications, strategy sessions or short term campaigns, these will all default as non-exclusive engagements, unless otherwise requested by the client to ADV prior to engagement.
4. PAYMENT & PRICING
4.1 Due to the variable and evolutionary nature of digital, some minor, unforeseen and essential expenses (e.g. plugin licences) may be necessary to fulfil the Agreement. These will be payable by the client. ADV must obtain the Client’s consent prior to incurring any expenses, other than the Agreed Expenses.
4.2 Any additional features, functionalities, or other changes to the project requirements may impact the timeline and costs laid out above and will be quoted on a fee-for-service basis.
4.3 The Client must pay to ADV the Fees and any Agreed Expenses within 14 days from the invoice date, in advance of work to commence the following month. Or in the instance of a weekly retainer, this must be paid by the Friday of each week.
4.4 For Website or App Development (Project Basis Engagement) A 50% deposit invoice will be raised unless otherwise agreed, payable upon commencement. Advantage will invoice on a project milestone cadence, in advance. Generally, this would be prior to build and launch milestones after the initial deposit, which covers planning & design. 25% will be payable upon build & development, and 25% payable upon completion in order to launch.
4.5 For Graphic Design and all other project basis engagements, 50% deposit is required to commence the job and the remaining 50% (or any outstanding costs) will be invoiced and are to be paid by client prior to design handover. Any premium printing mediums, finishes or cutting may incur additional printing AND design costs.
4.6 For Support Services (Website & Technical) – these are available starting from $180+GST per hour. Our minimum support charge covers 1 hour of work, billed in full. A deposit may be requested by ADV to commence work. We do our best to provide upfront and transparent costings, however due to the variable nature of support, all prices should be considered estimates only. If an invoice is sent with the assumption that an issue has been resolved, but new evidence suggests that it has not been, then continued work remains billable. Unless explicitly specified within the scope, all support work for ongoing accounts is billable. IT Support work is not offered by ADV and will be referred to The Client’s chosen IT provider.
4.7 For EMERGENCY Support Services (Website & Technical) – Emergency support is defined by any loss or degradation of a service we supply that is critically affecting the Client’s business that cannot be left until ADV’s next availability. Ad-hoc and out of scope emergency support jobs are charged in minimum 3-hour blocks at our premium hourly rate of $220+GST, unless otherwise specified by ADV. This will be communicated upfront to the Client.
4.8 If the Client defaults in payment by the due date of any amount payable to ADV, then all money which would become payable by the Client to ADV at a later date on any account, becomes immediately due and payable without the requirement of notice to the Client, and ADV may, without prejudice to any of its other accrued or contingent rights:
(a) charge the Client for, and the Client must indemnify ADV from, all costs and expenses (including without limitation all legal costs and expenses) incurred by it resulting from the default or in taking action to enforce compliance with the Agreement;
(b) cease or suspend supply of any further services to the Client;
(c) by written notice to the Client, terminate any Agreement with the Client.
4.9 Clauses 4.4(b) and 4.4(c) may also be relied upon, at ADV’s option:
(a) where the Client is a natural person and becomes bankrupt or enters into any scheme of arrangement or any assignment or composition with or for the benefit of his or her creditors or any class of his or her creditors generally; or
(b) where the Client is a corporation and, it enters into any scheme of arrangement or any assignment or composition with or for the benefit of its creditors or any class of its creditors generally, or has a liquidator, administrator, receiver or manager or similar functionary appointed in respect of its assets, or any action is taken for, or with the view to, the liquidation (including provisional liquidation), winding up or dissolution without winding up of the Client.
5. OBLIGATIONS OF THE CLIENT
5.1 The client must provide ADV with all information and assistance reasonably required to perform the Services in a timely manner. ADV may refuse to provide the Services until all such information and assistance has been provided by the Client.
5.2 Design Concepts – Our design works will be initially delivered as “concepts”. Concepts may not have final polish applied, will not be “print-ready”, and may have general flaws that will be ironed out in final versions. It will be made clear when final versions are delivered.
5.3 Design Revisions – Unless otherwise agreed, our design works include two batches of revisions. This ensures the project is completed on-time and on-budget. We are confident in the services provided by our experts and that all deliverables provided are wholeheartedly in your best interests. A revision is classified as: a minor change in details, such as wider margins, slight increase/decrease in font size, minor change in text alignment, slight colour changing or image swapping. Spelling or other errors caused by our designers will not be listed as a revision but should be highlighted to Advantage in your revision batches or as soon as possible prior to final approval.
(a) All Revisions must be delivered to Advantage within 7 days of notice of opening a revision period. Any remaining revision phases will be forfeited for the current phase if no response is received and the project will continue unless a critical response is required by ADV. If a revision is required outside of this 7-day window, additional costs may be incurred
(b) Revisions must be clear and detailed (with screenshots or video if possible), and in distinct batches to ensure efficiency, accuracy and no additional costs
(c) If a revision qualifies as a complete redesign, additional costs may be incurred.
(d) Clients will be informed at each stage (to the maximum number of allowed revisions) when a revision phase opens. Feedback, changes or additions must be reserved until such a time and may otherwise be missed
(e) Once you have used up your allowed revision phases, additional revisions can be requested subject to further quotation
5.4 Content & Delivery – Images and provided copy for the project will be laid out by ADV. We agree to provide basic, general copy where appropriate (e.g. headings), however any client-relevant, technical, specific or sensitive content will be provided by The Client.
(a) All content is to be provided by the Client unless otherwise agreed. Content must be provided in an easy to use and read format. Proofing must be completed in advance of provision so as not to incur additional fees. Content creation and copywriting services are available and subject to additional fees
(b) Upon final sign-off/approval, any errors are no longer the responsibility of ADV
(c) Completed design/s will be delivered by email as a link or in standard file formats
(d) Unless otherwise agreed, websites will be built in a development area.
5.5 Timelines & Project Stages – To plan, map out, design, launch, build and test your entire project takes time. The time taken can change depending on the approval process and correspondence intervals. We can state with confidence that most delays are on the client’s end and promise that we do our best to keep things moving.
For web and app projects, post-launch will be a period after handover where bug-fixes can be flagged and included as part of the initial job. We recommend rigorous in-house testing of all pages/functionalities during this period. Our goal is to remain responsive to any questions and concerns whilst ensuring that decisions are made in order that your project be completed within a reasonable time frame and budget. Website Launch/Migration Standard launch/migration, as outlined, assumes that The Client’s designated host has sufficient resources to serve our modern websites. We strongly recommend a high-quality web host to ensure your website performs optimally. ADV will not be held responsible for conflicts, issues or bugs that arise from a website combability problem on a client’s chosen host. Where correspondence is required with the host of choice, or changes to the environment, additional costs may arise. Unless otherwise agreed, or extraordinary circumstance prevents our ability, ADV will handle the website migration. Email migration may also be subject to additional support and fees and may be deferred to your IT provider.
5.6 Website Launch/Migration Standard launch/migration, as outlined, assumes that The Client’s designated host has sufficient resources to serve our modern websites. We strongly recommend a high-quality web host to ensure your website performs optimally. ADV will not be held responsible for conflicts, issues or bugs that arise from a website combability problem on a client’s chosen host. Where correspondence is required with the host of choice, or changes to the environment, additional costs may arise. Unless otherwise agreed, or extraordinary circumstance prevents our ability, ADV will handle the website migration. Email migration may also be subject to additional support and fees and may be deferred to your IT provider.
5.7 Job Archiving – All once-off jobs and projects will be archived after work has ceased and 14 days have transpired since the last communication from ADV. If a project is incomplete and there are unreasonable communication problems from the client’s side, such as frequent delays, unresponsiveness or improper handling of any questions or instructions, ADV may, at their discretion, choose to archive the project with notice to the Client and send an invoice for any outstanding work. To recommence work on any archived projects a fee will be incurred by the Client.
5.8 The client indemnifies ADV against all costs, claims, damage, fines, expenses and loss suffered by ADV as a result of the Client’s failure to provide correct, accurate and complete information.
6. COMPLETION OF SERVICES
6.1 Any period or date for completion of the Services stated by ADV is an estimate only and not a contractual commitment. ADV will use its reasonable endeavours to meet any estimated dates for completion of the Services. If ADV cannot complete the Services by any estimated date, it will complete the Services within a reasonable time.
7. CLIENT’S MATERIAL
7.1 The Client’s Material must:
(a) be provided in the format specified by ADV;
(b) not be indecent, libellous, defamatory, illegal or otherwise prejudicial to the reputation of any third party; and
(c) comply with all laws and codes of conduct, including, without limitation, the Copyright Act 1968, Competition and Consumer Act 2010 and its state and territory equivalent, all regulations and advertising codes of practice.
7.2 The Client warrants that it owns or is licensed to use the Client’s Material that is the subject of any Intellectual Property Rights.
7.3 The Client licenses ADV to use the Client’s Material for the purpose of providing the Services.
7.4 The Client indemnifies and agrees to keep ADV indemnified against all liability, losses or expenses incurred by ADV in relation to, or in any way directly or indirectly connected with, any breach of any Intellectual Property Rights in relation or relating to the Client’s Material.
7.5 The Client indemnifies and agrees to keep ADV indemnified against all liability, losses or expenses incurred by ADV in relation to, or in any way directly or indirectly connected with, any breach of confidentiality, including but not limited to, the use of human talent, people within the organisation, community members, locations or anything produced in relation to videography or photography. It is the responsibility of the Client to ensure all talent is willing to be seen or featured on produced materials.
8. MARKETING MATERIAL
8.1 If Marketing Material is created by ADV, then:
(a) ADV will provide the Client with a draft for the Client’s prior approval (“Draft”).The Client must either approve the Draft or provide ADV with reasons why the Draft is not approved within 7 days of receipt of the Draft; and
(b) only if the Services specifically include legal compliance, ADV will ensure that the Marketing Material complies with the statutory requirements and regulations specified in the Services.
8.2 ADV does not accept responsibility for any errors contained in any Marketing Material, except where the Client is a consumer and ADV has not used due care and skill.
8.3 Ownership of any Intellectual Property Rights in the Marketing Material (other than Client’s Materials) will remain vested in ADV to be mutually agreed between ADV and the Client provided however, any pre-existing ownership remains with the relevant party.
8.4 Subject to the Terms, ADV hereby grants to the Client a non-exclusive limited licence to use the Marketing Material (“Licence”).
8.5 The Licence is limited to the use by the Client as specified in the Services, if any.
8.6 ADV reserves the right to use any and all Marketing Material produce with or for the Client for promotional, marketing, or advertising as required across any channel deemed appropriate by ADV.
9. WARRANTIES AND LIABILITIES
9.1 The Client indemnifies ADV for any claims, demands, causes of action, losses and damages (including potential losses), liabilities, costs (including legal costs on an indemnity basis) that may be suffered or incurred by ADV as a result of any breach of a term of this Agreement.
9.2 The Client acknowledges that ADV has no control over material placed on an external website.
9.3 ADV does not warrant:
(a) the uptime or performance of any websites or host in which material is placed;
(b) the number of impressions, hits, clicks on material; and
(c) the success of any material or marketing plan.
9.4 Except as the Terms specifically state, this Agreement does not include by implication any other term, condition or warranty in respect of the quality, fitness for purpose, merchantability, acceptability, description or performance of the Services, or any contractual remedy for their failure.
9.5 If the Client is a consumer, nothing in these Terms restricts, limits or modifies the Client’s rights or remedies against ADV for failure of a statutory guarantee under the ACL.
9.6 Except to the extent of any liability imposed by the ACL, ADV is not liable:
(a) to the Client in any way arising under or in connection with the provision of the Services;
(b) for any indirect or consequential losses or expenses suffered by the Client or any third party, howsoever caused, including but not limited to loss of turnover, profits, business or goodwill or any liability to any other party.
9.7 Nothing in the Terms is to be interpreted as excluding, restricting or modifying the application of any State or Federal legislation applicable to the supply of Services which cannot be excluded, restricted or modified.
10.1 This Agreement may be terminated at any time by mutual agreement of the parties or by one party giving the other party 60 days written notice.
10.2 A party (“Non-Defaulting Party”) may immediately terminate this Agreement by written notice to the other party (“Defaulting Party”) if the Defaulting Party:
(a) commits a breach of this Agreement and fails to remedy such breach within 30 days of written notice from the Non- Defaulting Party requiring such breach to be remedied; or
(b) acts in a way that is likely to substantially prejudice the reputation or goodwill of the Non-Defaulting Party.
10.3 If the Agreement is terminated by either party in accordance with 10.2, the Licence or right to work under this agreement will immediately terminate and any Marketing Material must be returned to either party on demand.
10.4 If the Agreement has been broken down over instalments and is terminated prior to complete payment of the total cost yet after delivery of services, the remaining cost will be payable as a break-fee.
10.5 Upon termination of this agreement:
(a) The Receiving Party shall return to ADV all property of ADV, including but not limited to: documents, designs, blueprints, reports, manuals, correspondence, customer lists, software, accounts and all copies thereof relating in any way to ADV’s business. Furthermore, the Receiving Party agree that they shall not retain copies, notes or extracts of the aforementioned property
(b) ADV reserves the right to notify any future or prospective employer or third party of this agreement and shall be entitled to full injunctive relief for any violation.
(c) This Agreement shall be binding between the Receiving Party and its representatives and ADV and its representatives, and shall inure to the benefit of ADV, it’s successors and assigns.
11. FORCE MAJEURE
11.1 ADV is not liable in any way howsoever arising under the Agreement to the extent that it is prevented from acting by events beyond its reasonable control including, without limitation, industrial disputes, strikes, lockouts, accident, breakdown, import or export restrictions, acts of God, acts or threats of terrorism or war. If an event of force majeure occurs, ADV may suspend or terminate the Agreement by written notice to the Client.
12.1 Neither party may use, exploit or divulge to any other person the other party’s Confidential Information other than with its prior written approval or as strictly necessary to undertake its obligations under this Agreement.
12.2 Intellectual Property – Upon final payment and completion of items laid out in this Agreement, all intellectual property and any deliverables created under this Agreement vests in The Client, including designs, drawings and reports. Any background intellectual property owned by ADV or other person prior to the date of this Agreement will not vest in The Client. ADV grants a licence to The Client to allow it full use of the Goods/Services for their usual purpose. We warrant that it owns all intellectual property rights necessary to grant this licence. ADV reserves the right to use visual representations of the final product as part of a project portfolio.
12.3 Non-Disclosure Agreement – This Nondisclosure Agreement is entered for the purpose of preventing the unauthorised disclosure of Confidential Information as defined below. In consideration of the Receiving Party’s services with ADV, the Client and any party they represent hereby agrees and acknowledges:
(a) That throughout the course of this agreement there may be disclosed to the Receiving Party certain confidential information and trade secrets of ADV; said confidential information consisting of but not limited to:
(b) Technical data: Methods, processes, formulae, compositions, systems, techniques, inventions, machines, software and research projects.
(c) Business information: Credentials, accounts, logins and access codes, customer lists, customer information, staff information, pricing data, supplier lists and financial data.
(d) The Receiving Party hereby agree that they shall not during, or at any time following the termination of this agreement with ADV, use for themselves or others, or disclose any confidential information, trade secrets or any other proprietary data of ADV. Doing so will be considered a violation of the Agreement.
13.1 Nothing in this Agreement is to imply or constitute a partnership, joint venture or employment relationship between the parties.
13.2 Neither party has the right or authority to assume, create or incur any commitment, liability or obligation of any kind against, or in the name of, or on behalf of, any other party except as expressly provided in these Terms.
13.3 The law of NSW from time to time governs the Terms. The parties agree to the non-exclusive jurisdiction of the courts of NSW, the Federal Court of Australia, and of courts entitled to hear appeals from those Courts.
13.4 ADV’s failure to enforce any of these Terms shall not be construed as a waiver of any of ADV’s rights.
13.5 If a clause is unenforceable, it must be read down to be enforceable or, if it cannot be read down, the term must be severed from the Terms, without affecting the enforceability of the remaining terms.
13.6 A notice must be in writing and handed personally or sent by email, or prepaid mail to the last known address of the addressee. Notices sent by pre-paid post are deemed to be received upon posting. Notices sent by email are deemed received on confirmation of successful transmission.
14. WEBSITE DEVELOPMENT TERMS AND CONDITIONS
14.1 Management System: Our websites (unless agreed upon otherwise, or correspondence surrounding another CMS platform is nominated) are built using WordPress CMS. Many aspects, including its ease-of-use and extensibility, have made WordPress the most popular Web site software available. Best of all, WordPress is an open-source solution that is freely available to everyone. Having a Content Management System helps you to update and manage your content with ease. For more information, please visit WordPress.org
14.2 Additional Components: websites will likely use an addition of plugins and add-ons. These plugins and add-ons are selected by ADV, and we use our best endeavours to select those which are reputable and well supported by their respective developers. ADV does not warrant the performance, security, or stability of these third-party plugins. Any site not being hosted by our preferred hosting company, will not be eligible for site support without charge.
14.3 Service: We have a strong commitment to fast and personal service relating to your product. If you are in any way unhappy with service you have received, we welcome your feedback. Likewise, if you feel that you have received quality service, we are always appreciative if you tell us.
14.4 Scope of Project: The understood scope of a project will be itemised and displayed in a proposal. Proposals must be accepted by signing or written acceptance and returning the terms and conditions before service can commence. Once a proposal has been accepted, planning and design will then proceed based on the understood conditions. As a project undergoes development, it is understood that the scope may change, and additional unforeseen costs may become apparent.
14.5 Serving your Website (Hosting & domains): Website hosting & domains are ongoing services required to serve your website to your users. We offer domains and premium website hosting + support plans upon request. Costs for website hosting and domains, unless explicitly outlined, are additional fees charged to the client, either directly by ADV or a third-party provider.
14.6 Warranty & Support: We will supply support for technical glitches/bugs not caused by The Client or third-party environment issues for 1 month after the website is launched. Support for use of the website outside of the proposed agreement can be provided for the current hourly rate. Security measures are taken on every site to ensure it is up to date. However, if security is compromised (outside of the 1-month period) on a website and a backup needs to be reverted to, this will happen at the client’s expense.
14.7 Charges & Payment: The charges and payment plan are detailed in the proposal. Charges for services must be paid by the due date provided on an invoice. If an invoice is unpaid past the due date and no prior agreements have been made, services related to that invoice may be withheld until payment is received. Please see payment terms clause 4.4 for additional information on payments for website services. Commencement for a project begins within a reasonable timeframe from payment of the first invoice. Payment of this invoice secures your project’s place in our worklog and will commence no later than 1 month from initial payment date unless otherwise stated in this agreement. Commencement delays beyond 2 weeks will be communicated to The Client.
14.8 Urgent Updates & Changes: Updates will usually be completed within 3 working days of when they are requested. In the case that the updates are substantial, we will estimate how long the update will take. In the event that urgent updates are required (i.e. requiring less than a 48-hour turnaround), and they are not a result of an error or glitch that we have caused, the work can be charged at up to double our hourly rate.
14.9 Refunds: No refunds will be given if a client changes their mind about continuing with our services. We reserve the right to retain any upfront payment and any subsequent payments that have been made on the website.
14.10 Advertising and Portfolio: We reserve the right to use snapshots of design pages and quotes in advertising on our website to promote our services and capabilities. We also reserve the right to place a back link on the footer of your website (i.e. Website created by Advantage Agency) unless a release fee of 10% of the development cost is paid. It should be noted that these links on our website to your website has positive effects for Search Engine Optimisation.
14.11 Content: You are responsible to make sure that the content that you put up on your website does not breach any else’s copyright.
14.12 Limit on Liability: We will do everything within our expertise to avoid any disruption to services that we provide. However, we exclude all statutory liability, tortuous liability (including but not limited to liability in negligence), conditions and warranties implied by custom, the general law or statute, liability for all direct, economic, consequential or indirect losses, expenses, damages and costs incurred by you, arising out of, or relating to our services, any failure to supply or delay in supplying our services or out of or relating to this agreement. Additionally, we are not responsible or liable for any indirect consequential or economic damages, including, without limitation, loss of income or profit or loss of actual potential business opportunities.
15. SEM / PPC / SOCIAL MEDIA TERMS AND CONDITIONS
15.1 While we will try to improve the position of your Web Site in Search Engine results in response to a search request, we do not warrant that this effort is in any way guaranteed. You acknowledge that our SEO services are focused primarily on achieving improvements in the position of your Web Site when undertaking certain keyword searches using the Google Search Engine (or other targeted Search Engines).
15.2 You acknowledge that, unless the Agreement provides for exclusive dealing, Advantage Agency may at its discretion offer SEO / PPC / SOCIAL MEDIA services to businesses in competition with you and/or businesses in the same or a similar industry as you.
15.3 We do not guarantee, warrant or represent that a higher ranking of your Web Site in Search Engine results will result in increased traffic to your Web Site and/or increased sales. The same applies for any paid or organic efforts applied to social media.
15.4 We may use paid and free methods in an attempt to raise the ranking of your Web Site in Search Engine results. We disclose, and you acknowledge, that without notice Search Engines, in particular Google, can devalue a particular method which may lead to a lower ranking of your Web Site in Search Engine results. We cannot be held responsible for a lower ranking of your Web Site in Search Engine results. We will actively and reasonably remain abreast of such updates where possible and notify The Client or shift tactics if deemed appropriate.