Kimberley Day Cruise

Kimberley Day Cruise, offering immersive experiences in Australia’s breathtaking Kimberley Coast, partnered with Headland Brands for a comprehensive rebranding. Inspired by the coastal and earthy tones of the Kimberley Falls and surrounding landscapes, the rebrand aimed to infuse the company’s digital presence with the essence of the region’s natural beauty.

Detailed Branding: Developed a comprehensive branding package, including a logo that embodies the essence of Kimberley’s natural beauty and a style guide for brand consistency.

User-Centric Web Design: Constructed a website with the user journey in mind, featuring rich visuals and intuitive navigation to mirror the adventure and tranquillity of the Kimberley cruises.

Collaborative Efforts: Collaborated with Headland Brands to ensure a synergistic approach, combining their innovative ideas with our branding expertise.

Kimberley Day Cruise faced the challenge of revamping its brand to reflect the grandeur and unique offerings of the Kimberley experience. The existing branding did not fully capture the essence of the region’s majestic waterfalls, lush landscapes, and rich earthy tones. Additionally, the company needed a digital platform that could seamlessly guide potential customers through the Kimberley journey even before setting sail.

Creative Partnership: We have a long partnership with Headland Brands, knowing each other’s skill sets, we are able to align on a shared vision for the project and work seamlessly together.

Inspiration Mining: Sourced inspiration directly from the Kimberley Coast, water, earth, and Horizontal Falls, translating these elements into a vibrant and organic colour palette.

Identity Redesign: Created a modern, dynamic logo and style guide that would resonate with the audience and remain true to the Kimberley Day Cruise experience.

Web Development: Built an intuitive, visually captivating website that serves as the central hub for customer engagement and bookings, prioritising user experience and brand storytelling.

Brand Resonance: The newly crafted branding and website have elevated Kimberley Day Cruise’s market position, connecting more deeply with the target audience’s desire for adventure and natural beauty.

Enhanced Online Presence: The website has seen increased traffic and user engagement, with visitors spending more time exploring the cruises virtually and gaining more information on the Kimberley Coast and Horizontal Falls.

Customer Conversion: The aesthetic appeal and improved functionality of the website have contributed to higher conversion rates and an uptick in cruise bookings.

Ongoing Collaboration: The partnership with Headland Brands continues to thrive, with plans for future projects to keep the brand and digital experience fresh and relevant.