We help manufacturing & industrial businesses evolve in an increasingly digital world
Why brands like Mobil 1, Ryco & James Hardie choose us
We know the industry because it’s in our DNA. Our Co-Founder & Head of Strategy Kevin Spiteri, a tool-maker turned marketer has helped build Advantage on the knowledge formed only by real industry experience.
Kevin spent the first 13 years of his career within industrial (primarily Australian / International engineering businesses) working across the various industries including manufacturing, mining, aerospace, automotive, agricultural, engineering, transport, construction, civil, construction and defence.
In particular, as Head of Marketing in Australasia for Parker Hannifin Corporation (NYSE, Fortune 500). This unique combination sets us apart from your everyday marketing agency, providing us with a distinct advantage in servicing clients within the manufacturing & industrial sphere. All this without compromise to our strategic, technical & creative skillset.
Why it's important to be thinking about brand and marketing
Most people know why, in theory, marketing is important. Many believe it’s not relevant to them (especially when they have done well in business quite organically).
For years, manufacturing and industrial businesses have succeeded by “being present” and “doing a great job”, the times are changing however as those who owned these businesses, and the decision-makers who are purchasing from them are changing. Specifically, it’s become more important now than ever for businesses in the manufacturing or industrial space, to develop their brand and marketing position.
All of your marketing needs, harmoniously in one place.
Strategy Discovery & research User Experience Marketing plans Positioning Content strategy
Web Design Web Development Custom web solutions App UX/UI Wireframing & prototyping
SEO Google Ads Facebook Ads Social Media Management Email Marketing Copywriting
Brand Development Rebranding Logo & Visual Identity Brand Guides Messaging Collateral Design Illustration