If your business craves success in the modern world, a successful digital marketing strategy is essential. Whatever industry you’re in, working with a dedicated web design agency is the best solution by far.
Before searching for a digital marketing agency near me, though, it’s important to understand the reasons why your company needs a web design specialist. As well as vindicating your decision, it will help guide you towards the right services for your requirements. Here’s all you need to know.
Australia boasts the world’s 11th largest eCommerce market and an effective digital marketing strategy is the key that allows your business to unlock the door to this rapidly growing audience. Furthermore, 87% of consumers now begin their product searches online, even if they intend to visit a local store. As such, a strong web presence is crucial for building brand awareness, establishing trust, and generating sales in both the online and offline arenas.
By now, you should know that a strong website is the most powerful weapon in your arsenal. Virtually all customers will navigate to the company’s site to gain a better understanding of the brand as well as its products and services. Moreover, 75% admit to making judgements on a company’s credibility based on its website design. So, if you want to gain visibility in the crowded online space before subsequently guiding users towards a sale, mastering your web design strategy is a must.
Appreciating the importance of web design is one thing, but understanding why you need a digital marketing agency in Australia to turn your business dreams into a reality is another. Here are just five reasons why hiring a web design agency is one of the smartest decisions you’ll ever make:
When building a website for your business through in-house efforts, it becomes very easy to focus on what you love. Ultimately, though, you need a web design that meets the expectations of your audience. Here at Advantage, we understand that consumers expect to see contact information, product details, and insights into the brand. Moreover, we know that your site has just 50 milliseconds to make a good first impression while visitors will abandon the site if it’s slow, unresponsive, or too plain in its design.
A website is your online shop window. From colour schemes to loading times and the positioning of each on-page element, a web design agency will ensure you capture the visitors’ attention.
No two businesses are the same, and it would be very naive to think that one size fits all when building a website. For starters, your company may be looking to actively generate online sales while another may be focused on driving traffic to its local store. Over 71% of businesses have a website, but many fall into the trap of generic designs that do not feature a clear call-to-action or guide users to the intended goal. If visitors don’t know what you want them to do, there is very little chance that they’ll do it.
Whether it’s learning more about products or signing up for an email newsletter, a web design agency will keep this in mind at all stages of constructing the site. In turn, it will be built to perform its intended role.
While the aesthetic aspects of a website are essential, it’s equally vital to consider the other features that will determine how the site performs. The right web domain and web host will ensure that you set the right impression while also avoiding downtime. Meanwhile, a responsive design and easy navigation across both desktop and mobile will be vital. A web design agency will keep these issues in mind and support your site with a dedicated SEO campaign to help the business rank on various search engines.
Even a beautiful website is set to fail if nobody ever finds it. When searching for a digital marketing agency near me, be sure to find one that covers all aspects of building a website, including the crucial backend elements.
Building a great website is one thing, but it’s important to acknowledge how it integrates with the rest of your digital marketing strategy. A beautifully designed website will become the catalyst for success, but it should also be supported by a dedicated branding and marketing strategy. This could cover social media integrations, video production, content marketing, and even offline events. Through consistent omnichannel marketing, you can build familiarity and instant recognition of the brand.
Ultimately, though, those endeavours will fall short without a structured campaign that stems from the web design features. An agency will construct a killer site within the context of your USPs and the wider context of the brand. Perfect.
Finally, web design requires maintenance. The days of building a simple static site are long gone. You now need to regularly update the website while simultaneously keeping it secure from cybercriminals. Likewise, as new technologies surface and consumer habits change, it will be necessary to ensure that the company website reflects this. Sadly, if you fail to keep pace with those demands, visitors will soon start using a competitor. When they do, it becomes almost impossible to win them back.
In short, it is pretty much a full-time job in itself, which is why hiring a web design agency is the best solution. Let Advantage take care of designing and managing your site, and you can focus on actually running your business.
If you want to take advantage of the digital landscape to secure online and offline conversions, you need Advantage. Our highly experienced professionals will build a killer website that can take your business to the next level. To find out more, arrange a full consultation with our web design experts today!